FABLETICS BREAST CANCER AWARENESS
I had the privilege of collaborating with the creative team to develop the social strategy for Fabletics' Breast Cancer Awareness Campaign. My role involved assisting in conceptualizing and producing a series of spotlights featuring our employees who generously shared their personal journeys with Breast Cancer. It was a valuable experience to contribute to such an impactful initiative.
THE CAMPAIGN
Our Breast Cancer Awareness campaign spotlighted personal stories of employees affected by breast cancer, highlighting their resilience and raising awareness. Featuring authentic narratives forged genuine connections within our community, driving engagement and empathy. In alignment with the campaign, Fabletics Cares announced a $50,000 donation to Stand Up to Cancer (SU2C), showcasing our commitment to impactful philanthropy in the fight against breast cancer.
The campaign achieved significant social media metrics, reaching over 1.2 million users, garnering 5,000 positive brand mentions, and using the hashtag #FableticsCares over 10,000 times. Community growth was notable, with a 10% follower increase. Additionally, the campaign achieved a 3.2% conversion rate, with 2,000 users either donating to Stand Up to Cancer or purchasing campaign-related products, showcasing its effectiveness in raising awareness and driving support for breast cancer research.
